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W’bago DQ reopening as Tasty Treatz

By Staff | May 9, 2011

If running a retail store, fitness center or hog confinement construction business isn’t enough to keep you busy, why not add a fast-food restaurant to the list?

That’s just what Mike and Sheryl Gunzenhauser of Winnebago did.

On April 18, the couple completed the purchase of the Dairy Queen building that was put up for sale earlier this year.

“It was my idea to buy it,” laughs Mike. “I guess I feel the need to cook and bring out the chef in me.”

“I thought he was crazy. And, I still do,” says Sheryl, when asked what she thought about owning another business.

The Gunzenhausers, two sons and their wives and friends have been busy the past several weeks giving the building a complete interior makeover.

Ten to 12-hour days of cleaning, painting or doing whatever needs to be done haven’t been uncommon.

“It’s been non-stop, Monday through Sunday. Even on Easter,” Sheryl says.

Customers will definitely notice a change.

Perhaps most noticeable will be the name — Tasty Treatz.

After some five decades of Dairy Queen being in Winnebago, that will end sometime this month.

“It’s a fresh start. It’s going to be different and better,” says Sheryl.

On Wednesday, Sheryl and manager Jasmine Clow were poring over 100 applications.

Sheryl says there will be four full-time employees and part-timers to work the different shifts.

The Gunzenhausers say they want to operate a “friendly and family-oriented” restaurant.

The usual fast-food items of burgers and fries, onion rings and other sandwiches will be on the menu.

Because the business’ logo is Frankie the Wienerbago man, hotdogs also will be sold.

“We’ll have a daily special of something that’s not on our regular menu,” Sheryl says.

The “treatz” of course have to do with ice cream — sundaez, polar cupz, big bopperz, bago barz and banana splitz.

In addition, Jacob’s shakez, Miss Emma’s misteez, Jeffrey’s Jammin’ barz and Carter’s conez will be sold.

The last four items are named after the Gunzenhausers’ grandchildren.

“They can’t wait until we open. They’re really excited,” says Sheryl.

Once the restaurant is up and running, business hours daily will be from 10:30 a.m. to 9 p.m. And, it will be open year-round.

Sheryl says their goal is to be open by Friday, May 13. But, she’s having doubts if that will be the day.

Not because the Gunzenhausers are superstitious — there’s still a lot of work that needs to be done.